WHO WE ARE?
VIVA LA GIOIA is the first brand specialized in tennis jewelry made from 1KTGOLD® with natural diamonds & gemstones. Giving new life to the classic tennis bracelet, VIVA LA GIOIA brings you elegance, innovation and up-to-date style through a colorful and trendy collection inspired by joy and positivity.
VIVA LA GIOIA gets its inspiration from the beautiful colors of each region in Italy and the Mediterranean coast. From the spectacular views of steep mountain cliffs and the stunning turquoise sea & sky, to its multicolored towns, boats and buildings… all of them fascinating! These splashes of colors are represented in our gemstones, radiating the magnificent light from the beautiful views.
WHY IS IT CALLED A TENNIS BRACELET?
This name is related back to when Chris Evert, a professional tennis player from 1972 to 1989, lost her fine line diamond bracelet during a match at the US Open. The clasp snapped, fell off and she asked the game officials to pause the tennis match until her jewelry could be found. From that day onwards, the single line bracelet has been called the tennis bracelet, becoming a staple of fine jewelry worldwide.